Aptimize Latency Simulator

Windows This is a Community Contributed Download

CategoryManage, Develop
Supported byEmail
Works WithIIS 5, IIS 5.1, IIS 6, IIS 7
Documentation N/A
Updated onAugust 14, 2009
Uploaded byaptimize


Slow web pages lose and frustrate users. Amazon found every 100ms of latency cost them 1% in sales. When Shopzilla increased the speed of their website by 5 seconds it resulted in a 25% increase in page views, a 10% increase in revenue, a 50% reduction in hardware, and a 120% increase traffic from Google. 'Shopzilla's Site Redo - You Get What You Measure'. Latency matters.


The Aptimize Latency Simulator is designed for "non-experts", developers, operations and business people to quickly see how fast or slow their website will be over the Internet or across the WAN.


The speed at which your website appears to your visitors is dependent on how far away they are from the server your website is hosted on.

You may think "My website loads fast when I check it from my computer", but potential customers visiting your site may be thousands of miles away.

It's a fact that the further data has to travel the longer it takes; while appearing quickly for you your website may be slow for a significant percentage of your visitors  - losing you business, causing frustration and impeding productivity.


Windows 2003, Windows Vista, Windows Server 2008, Windows XP, Windows 7.